Animal Instincts is a mock project/marketing campaign designed for Nike. 

I had the idea of creating anthropomorphic characters participating if various sports,  presenting their 'animal instincts' in a fun and engaging way. I felt animal characters best embodied the Nike brand, especially when accompanied with the tag line, 'release your inner beast!'.

The designs all use a bold, complementary but limited colour pallet to draw in the viewer and focus on the illustrated characters. 

Below are some mock ups to show what the designs would look like in real world environments.