FITS Animation

I've worked with FITS Animation for around 3 years. They are an indie animation studio based in London. Whilst working with FITS, i have primarily been their go to illustrator, working on projects as lead illustrator, art director, character designer and story broader. FITS Animation's largest project is their Youtube Channel, 'Fire in the Spoof'.

Fire in the Spoof began a passion project on Instagram, which quickly grew into a fully-fledged and successful YouTube channel. They have since collaborated with some of the biggest UK artists and brands in the UK over a multitude of projects.

Working as a freelance illustrator at FITS Animation, it has given me the opportunity to work on projects with companies such as Aldi, Rinse FM, Kiss FM, and the O2 Arena. Check out some of this work below.

Music Video Projects

Grimey Wimey Records: Charlie Sloth Featuring Polo G & Deno

Animated Music Video: Purple

My Role: Lead Illustrator, character designer, story board artist and background artist.

The brief was to design, from the ground up, a music trippy video to accompany the artists music and showcase Charlie Sloths Vodka. The theme we settled on was a fun take on Charlie and the Chocolate Factory. The video was narrative based. Our aim was also to inform the viewer of changes happening on screen through the use of colour pallet changes, going from a limited, monotone pallet in the beginning to a more vibrant and surreal colour scheme as the characters enter the world of Charlies Factory. We also implemented character design changes too, to transition from one scene to another, seen below.

Promotional artwork for the release of Purple. The artwork features characters from the video.

Goku Inception Parody Music Video For Fire in the Spoof

Animated Music Video: Goku Inception

My Role: Lead Illustrator, character designer, story board artist and background artist.

Pinocchio "FITS made me do it" - Featuring Davvo Bars as Pinocchio.

Animated Music Video: Pinocchio - FITS made me do it

My Role: Lead Illustrator, character designer, story board artist and background artist.

Elon vs Kanye: Tweets and Tribulations: Parody Music Video for Fire in the Spoof

Animated Music Video

My Role: Lead Illustrator, character designer, story board artist and background artist.

Promotional poster i designed for FITS's Elon vs Kanye Animated Video

Drawn 2 Duppy - Parody Series

Prince Harry - Featuring Dialect as Harry

Animated Music Video: Prince Harry Drawn 2 Duppy

My Role: Lead Illustrator, character designer, background artist, asset illustrator.

Cristiano Ronaldo - Featuring Ceezar as Ronaldo

Animated Music Video: Cristiano Ronaldo Drawn 2 Duppy

My Role: Lead Illustrator, character designer, background artist, asset illustrator.

Big Narstie - Featuring Big Narstie as himself

Animated Music Video: Big Narstie Drawn 2 Duppy

My Role: Lead Illustrator, character designer, background artist, asset illustrator.

Long format Content

The 'Out'a Toon Podcast' was a project i lead as illustrator and art director for. It was FITS first long format, non music video project featuring a brand new art direction and character design. I was responsible for exploring this new style. The aim was to capture a fresh look which FITS fans hadn't seen before and also retain its simplicity for rigging animation.

The project was certainly an eye opener in terms of development and execution. The output of assets had to be increased ten fold to allow for a quicker pace of entertainment. Overall it was a successful project which allowed me to test my adaptability in styles and character design.